This guide ranks the best betting sites in Italy for 2025, evaluating their reliability, market coverage, and promotions. Below, you’ll find a detailed breakdown of top bookmakers, along with insights into betting laws, payment methods, and key features to consider when choosing a sportsbook.
Best Online Bookmakers in Italy (2025)
| Rank | Betting Site | Rating | Available Sports | Min. Deposit | Live Streaming | Welcome Bonus |
| 1 | SNAI | 5.0/5 | 30+ | 10€ | Yes | Up to 515€ |
| 2 | Planetwin365 | 4.9/5 | 20+ | 10€ | Yes | Up to 365€ |
| 3 | Betway | 4.9/5 | 20+ | 10€ | Yes | Up to 400€ |
| 4 | Betsson | 4.8/5 | 20+ | 5€ | Yes | Up to 100€ |
| 5 | Sisal | 4.8/5 | 15+ | 10€ | Yes | Up to 250€ |
| 6 | William Hill | 4.8/5 | 20+ | 10€ | Yes | Up to 55€ |
| 7 | Vincitù | 4.7/5 | 15+ | 5€ | Yes | Up to 200€ |
| 8 | Eurobet | 4.7/5 | 20+ | 5€ | Yes | Up to 1,007€ |
| 9 | Bwin | 4.6/5 | 20+ | 10€ | Yes | Up to 550€ |
| 10 | StarCasinò Bet | 4.5/5 | 10+ | 5€ | Yes | Up to 50€ |
Top Italian Betting Sites by Category
Choosing the right betting platform depends on personal preferences, whether it’s a generous welcome bonus, a wide range of sports markets, or fast payouts. To simplify the decision, we’ve categorized the top Italian sportsbooks based on these key features.
Best Italian Sportsbooks in 2025
| Category | Betting Site |
| Best Overall Betting Site in Italy | SNAI |
| Top PayPal-Friendly Bookmaker | Betway |
| Fastest Payouts | William Hill |
| Best Mobile Betting Experience | VinciTu |
| Most Attractive Welcome Bonus | Planetwin365 |
| Widest Sports Market Selection | Eurobet |
| Best Ongoing Promotions | Sisal |
| Highest Betting Odds | StarCasinò |
| Top Live Betting Platform | bwin |
| Best Newcomer in the Market | Betsson |
Our rankings are determined through an in-depth analysis of crucial aspects, including security measures, competitive odds, user experience, and customer service quality. Read on to explore more details and make the best choice for your betting activities.
Evaluating Online Betting Sites in Italy
Selecting the best online betting platform goes beyond simply checking bonuses and withdrawal speeds. A top-tier sportsbook should cater to your specific preferences, offering secure payment options, a reliable platform, and an enjoyable user experience. Here are the essential factors to keep in mind when choosing an online bookmaker in Italy.
Key Evaluation Factors:
- Sports Coverage – The variety of sports and betting markets available.
- Odds Quality – Competitive odds can significantly impact your winnings.
- Bonuses & Promotions – Welcome offers, free bets, and ongoing promotions.
- Live Betting Experience – Availability of in-play markets and live streaming options.
- Mobile Compatibility – Quality of mobile apps for on-the-go betting.
- Payment Methods – Availability of preferred deposit and withdrawal options.
- Security & Licensing – Ensuring a bookmaker is licensed and provides secure transactions.
- Customer Support – Responsive and helpful service through multiple channels.
Online Betting Laws in Italy
Is sports betting legal in Italy? Yes, online betting is fully legal and regulated by the Customs and Monopolies Agency (ADM), which replaced the Autonomous Administration of State Monopolies (AAMS) in 2012. To comply with Italian gambling laws, every licensed bookmaker must hold an ADM (formerly AAMS) license and operate under a .it domain.
Only licensed betting sites in Italy provide a secure betting environment, adhering to strict regulations on responsible gambling, taxation, and player protection. Additionally, winnings from ADM-licensed bookmakers are tax-free for players, as taxes are deducted at the source.
Italian Regulation for Online Betting
The ADM is responsible for:
- Issuing licenses to bookmakers in Italy and ensuring compliance with legal standards.
- Supervising the betting market to guarantee fairness and transparency.
- Protecting minors by preventing underage gambling.
- Implementing responsible gambling initiatives, including self-exclusion programs.
In 2019, the ADM launched the Registro Unico delle Autoesclusioni (RUA), or Single Register of Self-Exclusions. This system enables individuals at risk of gambling addiction to block access to all betting sites in Italy for a minimum period of six months. Previously, self-exclusion applied only to specific operators, but it now extends across the entire Italian online gambling market.
Sports Offered by Italy’s Bookmakers
Beginners and experienced bettors alike benefit from access to a wide range of sports, leagues, and betting markets. With the growing popularity of online gambling in Italy, top bookmakers continue to expand their offerings to meet player demands. The table below provides an overview of the number of sports and football leagues available at Italy’s top sportsbooks, including coverage of major events like Formula 1.
| Betting Site | Available Sports | Football Leagues | Football Betting Types | Non-Sport Related Offering |
| bwin | 20 | 104 | 27 | Entertainment |
| Sisal | 20 | 70 | 25 | Showbiz |
| SNAI | 20 | 79 | 17 | Showbiz & Current Affairs |
| BetFlag | 20 | 85 | 35 | Showbiz & Politics |
| William Hill | 15 | 106 | 34 | Showbiz & TV Shows |
| Eurobet | 15 | 75 | 18 | Showbiz & TV Shows |
| Betway | 12 | 78 | 33 | Showbiz & TV Shows |
| AdmiralBet | 20 | 75 | 25 | Current Affairs & TV Shows |
| 888sport | 15 | 100 | 20 | TV Shows & Current Affairs |
Odds on the Most Important Leagues
Odds play a crucial role in choosing a bookmaker, as they directly impact potential winnings and reflect the operator’s reliability. The higher the payout percentage, the better the value for bettors. Below is a breakdown of the minimum and maximum payouts offered by the top Italian betting sites across major sports leagues.
| Bookmaker | Serie A | Champions League | Premier League | ATP Tour | NBA |
| Betway | 95.3% | 96.2% | 96.7% | 95.3% | 95.5% |
| 888sport | 94.6% | 96.5% | 96.1% | 93.5% | 94.4% |
| SNAI | 94.7% | 94.6% | 94.3% | 91.5% | 92.9% |
| NetBet | 94.8% | 95.1% | 94.6% | 92.3% | 93.6% |
| BetFlag | 94.2% | 94.4% | 93.9% | 92.8% | 94.1% |
| William Hill | 93.8% | 95.8% | 94.6% | 94.2% | 95.8% |
| CasinoMania | 93.7% | 94.1% | 93.8% | 91.7% | 92.3% |
| Sisal | 94.6% | 94.8% | 94.4% | 94.7% | 93.5% |
| Eurobet | 95.2% | 95.1% | 94.4% | 94.6% | 96.7% |
| bwin | 94.7% | 95.2% | 94.9% | 92.8% | 94.1% |
Best Offering by Sports Bookmakers in Italy for Mobile Devices
A top-quality betting app must ensure convenience, security, and an engaging user experience. Casual and dedicated bettors alike benefit from intuitive design, easy navigation, and seamless access to live betting and diverse markets. s betting apps gain popularity in Italy, leading bookmakers continuously enhance their mobile platforms for a smoother, more efficient experience. Many of the best betting sites in Italy now offer dedicated mobile apps, allowing users to place bets, stream live events, and manage their accounts with ease.
| Online Bookmaker | Bonus | Operating System | Exclusive Mobile Bonus |
| SNAI | Up to 515€ | iOS & Android | 5€ Without Deposit Required |
| Planetwin365 | Up to 365€ | iOS & Android | N/A |
| William Hill | Up to 55€ | iOS & Android | N/A |
| bwin | Up to 550€ | iOS & Android | N/A |
| NetBet | Up to 50€ | iOS & Android | N/A |
Best Bonus Offers at Italian Betting Sites
Italian betting sites attract new players with generous welcome bonuses, offering extra funds, free bets, or cashback rewards. These promotions provide a great starting boost but come with specific terms that must be met before withdrawing winnings.
One of the most competitive offers comes from SNAI, which provides up to 515€ in welcome bonuses. With fair terms and conditions, this offer is ideal for both casual and experienced bettors. Additionally, the bonus is valid for live betting, making it a strong choice for those who enjoy in-play wagering.
When choosing a bonus, it’s important to consider key factors such as wagering requirements, minimum deposit, accepted payment methods, and qualifying bets. Bettors should also check excluded sports or markets and how long they have to claim and use the bonus to maximize its benefits.
Popular Sports Betting Bonuses
Italian betting sites offer various welcome promotions, including:
- First Deposit Bonuses – A fixed sum or percentage added to your initial deposit.
- First Bet Bonuses – A reward granted based on your first wager.
- Cashback Bonuses – A partial refund on losses, net losses, or total spending.
Secure Payment Options at Italian Betting Sites
A trustworthy betting platform must provide secure and efficient payment methods with fair deposit and withdrawal limits. Leading bookmakers extend beyond traditional credit cards, incorporating modern digital payment solutions to boost security and reduce fraud risks.
Explore the available payment options at top AAMS/ADM-licensed bookmakers in Italy.
| Betting Site | PayPal | Visa | Postepay | Skrill | Neteller | Paysafecard |
| Betway | Yes | Yes | No | Yes | Yes | Yes |
| 888sport | Yes | Yes | Yes | Yes | Yes | Yes |
| SNAI | Yes | Yes | Yes | Yes | No | No |
| NetBet | Yes | Yes | Yes | Yes | Yes | Yes |
| BetFlag | Yes | Yes | Yes | Yes | Yes | No |
Why Payment Methods Matter
- Security & Fraud Protection – Modern payment methods ensure safer transactions.
- Speed & Convenience – E-wallets like PayPal allow for faster withdrawals.
- Variety & Flexibility – Some bookmakers even offer Apple Pay and cryptocurrency options.
How to Bet Safely at Italian Bookmakers
To ensure a secure betting experience, it’s essential to choose licensed and reputable bookmakers. In Italy, only operators with a valid ADM licence (Agenzia delle Dogane e dei Monopoli) are legally authorized to offer sports betting services. The regulation of online gambling in Italy ensures that licensed operators follow strict security measures, provide fair odds, and promote responsible gambling. Below, you’ll find licensing and security details for some of the top Italian bookmakers.
Licensed and Secure Italian Betting Sites
| Sports Betting Site | Licence Number | Regulatory Body | Encryption | User Safety Measures |
| Sisal | 15155 | — | Symantec – 256 bit | — |
| William Hill | 15038 | ESSA | Thawte – 256 bit | Gambling Therapy |
| Eurobet | 15016 | — | DigiCert – 112 bit | Gamble Aware |
| Betway | 15216 | — | GeoTrust – 128 bit | G4 (Global Gambling Guidance Group) |
| bwin | 15026 | ESSA | Thawte – 256 bit | GamCare |
| Betclic | 15202 | ESSA | Network – 256 bit | EGBA (European Gaming & Betting Association) |
| 888sport | 15014 | — | GoDaddy – 128 bit | Gambling Therapy, UN Global Compact |
| SNAI | 15215 | ESSA | Symantec – 256 bit | — |
Why Security Matters in Online Betting
Having a valid ADM licence is just one aspect of a secure betting platform. Additional security measures include:
- Data Encryption – Leading bookmakers use SSL (Secure Socket Layer) or TLS (Transport Layer Security) protocols to protect user data.
- Responsible Gambling Tools – Features like deposit limits, self-exclusion, and reality checks help players bet responsibly.
- Regulatory Oversight – Sites regulated by ESSA, EGBA, or other gambling authorities follow strict compliance rules.
Customer Support: Best Betting Sites with Reliable Assistance
For Italian bettors, responsive customer support is crucial when choosing a bookmaker. Top AAMS/ADM-licensed betting sites offer multiple contact options, including phone, email, and live chat.
- Telephone support is common for quick issues (response time ~5 min), while email/contact forms are suited for less urgent inquiries (~24 hrs).
- Live chat, available on most platforms, provides the fastest assistance (~2 min).
- Less frequently, some bookmakers offer support via Messenger (~5 min) or social media (~48 hrs), typically for general questions or feedback. 24/7 availability is a key factor in assessing service quality.
How to Bet Online in Italy
If you’re new to online betting, getting started might seem overwhelming. However, the process is straightforward. Follow these step-by-step instructions to register and place your first bet at one of the top Italy betting sites.
Step-by-Step Guide to Registering on an Italian Betting Site
- Choose a Betting Site – Select a licensed and reputable bookmaker.
- Locate and Open the Sign-Up Page – Click the registration button on the homepage.
- Fill in Personal Information – Provide details such as name, address, and date of birth.
- Select a Payment Method – Choose your preferred deposit option.
- Make Your First Deposit & Claim Bonus – Fund your account and opt into the welcome offer.
- Submit ID Verification Documents – Upload a valid identity document to complete registration.
Why ID Verification is Important
The final step is crucial for two key reasons:
- Legal Compliance – Confirms that you meet the legal age requirement for gambling in Italy.
- Account Security – Ensures the accuracy of your registration details and prevents fraud.
Betting Exchange & Cash Out in Italy
The Italian sports betting market has seen exciting innovations in recent years, with betting exchanges and cash out options becoming increasingly popular. These features provide more flexibility and control over bets, making sports betting in Italy even more engaging.
Betting Exchange: Be Your Own Bookmaker!
A betting exchange is a platform where users can wager against each other instead of betting against a traditional bookmaker, with the site acting as an intermediary. This system allows bettors to set their own Italy odds and trade bets in real time. Among Italian platforms, BetFlag stands out, offering 750+ exchange markets and a welcome bonus of up to 1,000€ on the first deposit.
Cash Out: Take Control of Your Bets
The cash out option allows bettors to settle their bets early, before the event finishes. This feature, available on many best betting sites in Italy, helps minimize potential losses or lock in profits depending on the game’s progress.
Best Betting Sites Offering Cash Out
- BetFlag offers cash out on 6 sports and a 100% bonus up to 1,000€.
- Eurobet provides cash out on 8 sports and a welcome bonus of up to 1,007€.
- SNAI allows cash out on 5 sports and gives new players a 50% bonus up to 515€.
- bwin supports cash out on 6 sports and offers a 50% bonus up to 550€.
How Cash Out Works
- Live Adjustments – Real-time cash out values fluctuate based on the match.
- Partial or Full Cash Out – Bettors can cash out completely or keep part of their bet active.
- Strategic Betting – If a match isn’t going as planned, cashing out can help reduce losses.
Many betting sites Italy now integrate cash-out options into their platforms, making the betting experience more dynamic and interactive. Using betting apps in Italy or desktop platforms, bettors gain greater control over their wagers with these features.
Most Secure Betting Sites in Italy with a Legal License
Have a look at the safest and most trusted Italy betting sites that hold a valid ADM license. These bookmakers operate under strict regulations, ensuring fair play, secure transactions, and responsible gambling measures.
SNAI
SNAI is operated by Snaitech S.p.a., a trusted name in the Italian betting industry. It holds a valid ADM license (15215), ensuring compliance with Italy’s gambling regulations.
Betway
Betway operates under Betway Limited, providing a secure platform for Italian bettors. The bookmaker is fully licensed by the ADM under license number 15216.
Eurobet
Eurobet is managed by Eurobet Italia S.r.l., a well-established operator in the market. It is legally authorized to offer betting services in Italy with ADM license 15016.
888sport
Run by 888 Italia Limited, 888sport is a globally recognized betting brand. In Italy, it operates under the ADM license 15014, ensuring a safe betting experience.
BetFlag
BetFlag, owned by BetFlag S.p.a., is one of the leading exchange betting platforms in Italy. It holds an official ADM license (15007) for secure and fair betting.
bwin
bwin operates under bwin Italia s.r.l., a trusted bookmaker with a strong reputation. It is fully licensed in Italy under ADM license 15026.
Unibet
Unibet is managed by Unibet Italia Limited, offering a wide range of betting options. The site is officially authorized by the ADM with license number 15138.
Betclic
Betclic is operated by Betclic Ltd., a well-known European bookmaker. In Italy, it is fully regulated under the ADM license 15202.
William Hill
William Hill, run by WHG International Limited, has a long-standing presence in the betting industry. It operates legally in Italy with ADM license 15038.
Gioco Digitale
Gioco Digitale is part of bwin Italia s.r.l., offering a user-friendly platform. It holds an official ADM license (15028) for safe and regulated betting.
Planetwin365
Planetwin365 is managed by SKS365 Malta Limited, catering to Italian sports bettors. It operates under ADM license 15242, guaranteeing compliance with local laws.
Sisal
Sisal, owned by Sisal Entertainment S.p.a., is one of Italy’s most recognized bookmakers. The operator is fully licensed under ADM license 15155 for legal betting.
Blacklisted Online Betting Sites in Italy
When looking for the best betting platforms in Italy, verifying that the site holds a valid ADM (formerly AAMS) license is essential. Many online betting sites operate without proper regulatory approval, making them illegal. Wagering on these unlicensed platforms carries significant risks, including fraud, financial losses, and the absence of legal protection.
Why You Should Avoid Unlicensed Betting Sites
- Higher Risk of Fraud – No guarantees of fair payouts or data security.
- No Legal Protection – Players have no recourse in case of disputes.
- Potential Account Freezes – Funds can be lost without warning.
- No Responsible Gambling Measures – No self-exclusion or protection policies.
Unlicensed Betting Sites in Italy
- 1XBet
- Betrebels
- 10scommesse
- LSBet
- Bet2U
- Betwinner
- Campobet
- CBet
- Betaland
- Beteasy
- Onebetsport
Final Conclusions
Our guide to the best betting sites in Italy highlights the top legal and regulated bookmakers, ensuring a safe and fair betting experience. Every platform listed holds a valid AAMS/ADM license, meaning they operate under strict regulations that protect players. We carefully evaluate each operator based on security, betting options, Italy odds, and promotions, so whichever site you choose, you can bet with confidence. The sports betting in Italy market is constantly evolving, and we update our rankings regularly to reflect the latest offerings. Stay informed by checking back often for the most up-to-date recommendations.
FAQ
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Which betting sites rank among the best in Italy?
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What payment options do Italian betting sites offer?
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s online sports betting legal in Italy?
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Are betting winnings taxed in Italy?